Conflict + UX

Conflict + UX

Can UX solve conflicts between people?

Worked as

UX Designer/ researcher

Work with

Ministry of Trade Industry and Energy, South Korea Jongh-wi Lee / Sang-un Lee

Period

Jan - Dec 2018

Link

Blog Link

The South Korean government has been tried to solve various fields of industry and society issues by applying design methods. I participated as a designer of the National Design Group, realised co-design to solve conflicts between residents and people who moved from city to rural area in Danyang-gun, South Korea.

As a result, it was selected as an excellent result and won the Administration Minister Award. This National Design Group project has collaborated with 3 different government departments - the Ministry of Public Administration and Security of South Korea, the Ministry of Trade, Industry and Energy which is in charge of the private design industry, and The Korea Institute of Design Promotion (KIDP).

What made conflicts

The state government of Korea was implementing a policy to encourage moving to rural areas to prevent the village's production population from decreasing as the countryside ages, but the population kept decreased due to conflicts between people who retired from the city and moved into rural villages and residents. With my team, I interviewed 20 people to define the problem, and I found a pattern of conflicts, which was caused by different living conditions between cities and rural areas.

Unlike cities, rural areas often lacked infrastructure, so residents supplied roads, electricity, or water on their own. In addition, there were self-government rules because they aimed for community life rather than a personal one, which led to problems that those who moved from the city felt infringement from locals.

Solution

Conflict + UX

My team suggested solution: before a person who lived in the city want to move to a rural area, they are able to check things online that could cause conflicts in advance, such as self-government regulations, water and electricity supply, and roads. It leads to prevent conflicts by experiencing areas to move in, and as a result, it was selected as an excellent solution and won the Administration Minister's Award in 2018.

Low_prototype of check-in service, Designed by Damul

Co-design

The difficulty of this project was that human conflict is complicated due to various causes and human emotions involved. The characteristic of Korean rural residents I found was that when an incident occurs, they postpone the problem rather than solve it immediately, and it became a serious conflict. Through this, I was able to decide it is more efficient that prevent conflicts than mediate that.

For Co-design, I set a group of various people, for instance, those who moved to the countryside, the chief of the village, real estate agents. With them, I proposed and tested solutions, and discussed with public officials to check the possibility of policy implementation.

Process 01 Affinity diagram

Process 02 Stakeholder map

Process 03 Persona & journey map

Process 04 In-depth interview

Process 05 Storyboard
damulyang.designer@gmail.com